You’ve got a great website, you’re working hard on your social media, you’ve had a go at digital advertising but for some reason you’re still not buried under an avalanche of enquiries. Why not?
Unfortunately, there’s no easy answer to that question. There’s so many different psychological cogs and wheels that play a part in persuading people to get in touch with you. It often depends on the type of person you are trying to target, how you’re trying to talk to them and which platforms you’re trying to reach them on.
What I can offer you today is 5 easy ways to improve your chances right now. A few little tweaks you can make yourself before you call in the big guns… and by the big guns, I mean me.
Optimise your social media profiles
Ok, let’s take a look at your social media channels. You need to make it as easy as possible for people to get in touch with you, so make sure you’ve got every little bit of your profile information filled out. At the very least you need to make sure your website address, phone number and email is on there.
While you’re pimping your profiles, make sure you also add a ‘call to action’ button. You can do this on Facebook, LinkedIn, Instagram, and Youtube.
Each platform offers you different options in terms of the type of buttons you can add. Facebook definitely has the most dazzling array, with a whopping 6 options for your contact button alone!
Optimise your website
- Add your contact details to your header or footer.
- Have you got a contact page? No? Why on earth not?
- Add a contact form to some of your other website pages. Service pages work best but you can add them anywhere you feel like writing “get in touch”.
- If adding a form feels to clunky, make sure you use a button that takes people straight to your contact form instead. Don’t be shy about using these. Pepper them all over the place. For example: Here’s some interesting information about me or my company. Want to find out more? Boom! Get your button right in there.
Add live chat to your website
Want to make sure there’s literally nowhere left on your website for your customers to hide? Adding a live chat function is definitely for you. There are hundreds of different live chat solutions out there to choose from. Rather than try and wade through them yourself, have a chat to your website developer to see what they recommend.
If you’re desperate to add it yourself, make sure you do your research and find reviews on reputable blogs. Often app and software makers will write blogs about the ‘best live chat apps for your website’ and list a bunch of their competitors only to place themselves as the number one option. Which you’ve got to give them credit for but hey, come on people. Play fair.
Ask your customers to leave a review
You will get more enquiries if your business has good reviews. Fact. Google, Facebook these are the places you want to start with. Email your customers and ask them if they would mind writing you a review. If you want to sweeten the deal you could offer them a cheeky 10% off in return.
Write good content
Still need a big gun?
If all of that sounds too tedious or you’ve tried it all and you’re still getting no love, I can help. Let me work some sweet digital magic on your behalf. Contact me now to get started.
See what I did there? Here endeth the lesson.